Category Archives: PR

What are the perceptions of the PR profession’s “brand” and reputation?  How should the field evolve to meet the needs of today? Read my post on Fusion PR Forum to find out more.

On the Web 2.0 Journal, Fuat Kircaali blogs: …roughly 70% of today’s PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. He further states that ninety per cent of today’s … Continue reading →

Some have suggested that the emergence of social media means that communications intermediaries like journalists and PR professionals are no longer needed. After all, the thinking goes, when people and companies can easily launch their own soapboxes via blogs, micro-blogs … Continue reading →

PR News has published my article Mastering the Inner Game of PR. This article discusses the psychology of the media relations pitch.  It draws from lessons I learned in sales about the importance of enthusiasm and efficient work routines.  It … Continue reading →

As readers of this blog know, I like to help educate about the PR profession and defend it when necessary.   The field of work is often misunderstood and mistrusted (as some have said "PR needs better PR"). My radar goes … Continue reading →

I have blogged about the need for marketers to adjust their messages and approaches based on the sorry state of the economy. Do I say this because I think we should wallow in depressing topics and remind people of how … Continue reading →

I have spent much of my time this week and last in airports, and thus have not been able to get to this blog until today. One topic I wanted to chime in on relates in equal parts to a … Continue reading →

So congratulations, you have secured that all important gig on CNN’s Larry King show. What does one do to prepare for this?  The video below offers some assistance.  It provides a simulator that will take you though the rigors of … Continue reading →

There are a bunch of conversations, thoughts and resources I had meant to turn some into blog posts over the past few weeks.  Working under the theory that one big post is better than a bunch of minor ones, I … Continue reading →

The NY Times featured an interview with Dev Patnaik, author of "Wired to Care", about the importance of developing a sense of empathy with customers.  His main point is that, despite all the noise that is made about the need … Continue reading →