Category Archives: PR Tech

It has occurred to me that the reason most companies (and corporate marketing departments in particular) just don’t get it when it comes to social media is that they are having a hard time leaving behind the rapidly receding world … Continue reading →

I am consumed by feeds.   RSS, social network updates and Twitter provide an unprecedented ability to tune in to content and conversations and catch what is being buzzed about almost instantly. Services like Ping.fm let you update several feeds from … Continue reading →

In her Handshake 2.0 blog post, Anne Giles Clelland nicely summarized a discussion consisting of threads across email, Twitter, blogs and telephone about affordable ways for small businesses to leverage social media for increased sales. I thought I’d reiterate some … Continue reading →

Anne Giles Clelland posed an interesting question via Twitter about Web 2.0 monetization strategies for the SMB.   It is a great question, and one a lot of people are asking these days: “cut through all the hype, what can … Continue reading →

It has been much talked about, but I got to experience the real time news power of Twitter first- hand last Thursday when that plane went down in the Hudson River. I was in the middle of sitting in on … Continue reading →

My news radar has been tuned to “Twitter + PR” for some time now.   As this blog has maintained, Twitter is quickly being co-opted by forward thinking communications professionals everywhere. It is only a matter of time before your client … Continue reading →

The NY Times had a nice roundup of tools and strategies to conquer information sprawl last week, Staying Informed without Drowning in Data, by Jenna Wortham.   At the end of this post I list the links of the various … Continue reading →

There has been some buzz about a Forrester report’s  conclusion that people do not necessarily trust corporate blogs.   A number of tech PR agencies have chimed in, and there was an article just yesterday on IT Business Edge about this.  … Continue reading →

We were recently doing some PR planning with a client.   The client had mixed emotions because they were for the first time going to be included in a major industry analyst report of their space (I'll keep the details intentionally … Continue reading →

Last week’s topics focused on tech trend discovery.   In this post I will highlight a few sites that can help in the process.  Nothing I have previewed provided a silver bullet in terms of being able to automatically identify … Continue reading →