Category Archives: PR Tech

With the growth of Twitter more PR people are using URL shorteners, but what does this mean for the future of your links and are there SEO implications? To find our more please read my article The Skinny on URL … Continue reading →

It seems to me we have crossed a critical threshold in the PR profession. I first thought of this a couple of weeks ago while planning for an upcoming presentation to C-level executives on social media.  My co-presenter Jay Krall … Continue reading →

As I said in a recent post, online or social media PR presents a kind of topsy turvy world (see All Online PR is Local). In addition to the examples I pointed out – the rise in perceived value of … Continue reading →

Social networking and micro-blogging offer are an immediacy that cannot be rivaled by blogs. E.g., Twitter forces you to frame your thoughts in 140 characters or less.  It is all about NOW.  Similarly, your Facebook status needs to be updated … Continue reading →

Social media presents traditional PR folks with a topsy turvy kind of world. Web hits used to be dismissed as cheap and less impressive than “real ink” on a printed page.  Similarly, local media results were often looked down upon … Continue reading →

I have been thinking for some time that the Social Web is driving some pretty radical changes in how we consider and measure Web influence. At a basic level, I think we need to distinguish between traditional measures of Web … Continue reading →

They say we are supposed to have “naked conversations” with the marketplace.  Just let it all hang out.   Use blogs and an army of communicators to channel the wonderful aspects of your company. This is what we call transparency, … Continue reading →

I am not making predictions or highly exaggerating reports of the demise of RSS, just “planting seeds” as the hilarious (and unfortunately deceased) comedian Bill Hicks might say. I fell in love with RSS years ago because it provides a … Continue reading →

It has occurred to me that the reason most companies (and corporate marketing departments in particular) just don’t get it when it comes to social media is that they are having a hard time leaving behind the rapidly receding world … Continue reading →

I am consumed by feeds.   RSS, social network updates and Twitter provide an unprecedented ability to tune in to content and conversations and catch what is being buzzed about almost instantly. Services like Ping.fm let you update several feeds from … Continue reading →