Monthly Archives: July 2013

Baby Bump: Brands Try to Insert Themselves into the Royal Conversation

Posted on July 26, 2013 by rgeller

Most people who are in the PR field are familiar with the practice of "newsjacking".  It comes from the combination of "hijack" and "news", and is an attempt to ride the coattails of news that relates to your company, product … Continue reading →

Posted in Uncategorized | Comments Off on Baby Bump: Brands Try to Insert Themselves into the Royal Conversation

One Small Step for Crowdfunding; A Giant Leap for Startups

Posted on July 17, 2013 by rgeller

Last year I wrote about online crowdfunding, and how it could give startups another way to not just raise capital but also take their stories public. There was much excitement here in the NY tech community and nationally about the … Continue reading →

Posted in Current Affairs, NY Tech, Tech PR | 2 Comments