Category Archives: Uncategorized

Absurd to Call Samsung Customer Service Issue a “Tech PR Fail”

The Twittersphere lit up yesterday over a piece in the NY Times. The Haggler consumer advocate column reported a customer service issue involving a Samsung printer. The problem escalated, a PR person somehow got caught in the middle, and before … Continue reading

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Quality Photos are Marketing Money

There have been many stories about the death of PR (see my post Circle of Life in PR). And now it seems that SEO is being killed off too (see this Forbes piece). Yet, the last time I looked, the … Continue reading

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How the Political News “Sausage” is Made: “Take this Quote and Cut it!”

Imagine that you work for a tech company, and just completed an interview for an important publication. You thought you nailed the briefing, but just to be sure, you decide to ask the reporter to see the article, or at … Continue reading

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July NY Tech Meetup Wrap – 9 Great Demos, and Networking Too

Fusion PR CEO Jordan Chanofsky and I attended the July NY Tech Meetup, which featured a great mix of demos, as always (there were no guest speakers this time around, so they managed to get even more demos in). They ranged … Continue reading

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NY Times Pans Syria Assad Media Campaign, and the PR Profession

Long time readers of Flack’s Revenge know that I am a defender of the field and a little prickly when it comes to its image and treatment.  You may remember a post I wrote a few years ago: PR 2009: … Continue reading

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Extreme Media Relations: PR Drama at the Opera House

It has been awhile since I wrote about extreme media relations.  An article in the NY Times today gave me fodder for a new post. When you think of hardball, take-no-prisoners PR, you might think of a number of areas … Continue reading

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Putting Pictures to Work in PR – Infographics Resources

My monthly column on Neal Schaffer’s Windmill Networking blog today is about visual content marketing.  I thought that this might be a good opportunity to also talk about the use of images in PR. As I point out in the … Continue reading

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Will Viral Video Kill the PR Star?

There’s been quite a few articles about people and companies shooting to fame and fortune from viral videos.  And let’s face it, they make great stories, don’t they? A common theme is how the little guy (or gal) triumphed against … Continue reading

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Content Curation: Overcoming Challenges, Tapping Opportunities

There’s been a number of topics related to content curation this week, and I thought I’d write this post that summarizes them and looks at the bigger picture. My monthly column on Neal Schaffer’s Windmill Networking blog explained what content … Continue reading

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PR 2.0 Lessons from the Republican’s Twitter Play Book

Yesterday, I tweaked the Republicans for the way they market their candidates. Today I give back with a post that offers some grudging respect for how they have been using Twitter in this campaign season, which l learned about in … Continue reading

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