Category Archives: PR Tech

I discussed in my post Welcome to the New, User Generated Non stop Media Whipsaw, how user generated content and participatory journalism can stir the pot of news coverage, impacting the spread of news and the course of events that … Continue reading →

Sounds like a lovely place, doesn’t it? Or, perhaps, a page from Freddy Kruger’s travelogue? Actually, this represents the media as it exists today. As we have seen from recent events, when you mix a hot story with 24 hour … Continue reading →

I interviewed Mark Weiner, author of “Unleashing the Power of PR. a Contrarian’s Guide to Marketing and Communications.” Please check this out on the Fusion blog.  The interview is posted there.

I got some nice responses to my PR Props post on the Fusion blog. The post related some positive signs for the PR profession.  There was a comment and some emails in response. In particular, I was pleased to hear … Continue reading →

In my post “Newsmaster Flash” I promised that I would describe ways to corral the great fire hose of Web news and commentary that is generated every day. On this subject, so far, I have explored Power Searching for PR … Continue reading →

In my post “Web 2.0 Press Release an Oxymoron?” on the Fusion blog I questioned the wisdom of a Web 2.0 (or social media) press release. As I mentioned in that post, I don’t think that slapping Web 2.0 bells … Continue reading →

Imagine a world in which there was only one publication and one reader. A frightening thought, isn’t it? Yet this is exactly where we are headed, and if you work in PR, it is something you should start thinking about. … Continue reading →