Looking to launch or grow a blockchain venture? What are the secrets to success?
It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! They’re an especially tough crowd to reach and impress. Sure, you can try to take your message to the crowds directly, via social media. But it is not easy to rise above the noise in crowded newsfeeds and social streams.
This is especially true in the realm of blockchain. People are trying their best to understand what it all means – and if the tech really will be the game-changer that lives up the hype. There’s some baggage associated with ups and downs of bitcoin and other cryptocurrencies. Plus, the jargon and technical details can be hard to decipher.
There are loyal and dedicated communities that follow updates in the crypto and blockchain worlds. They can be echo chambers that cater to speculators and recycle the same old buzz that links crypto to the blockchain.
To be successful and breakthrough to a mainstream audience, you need to think outside these communities – outside the block, that is. At a high level that means going beyond technology to talk more about utility and benefits. It means using the latest tactics and tools to unleash the marketing and PR that can help your venture get the attention it deserves.
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