Next Steps in Social Media Marketing

If social media were a brand, it’s one that I think most would agree has been tarnished.

The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

And it’s not just about Facebook or even social media. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile.

These things are not likely to fade away or radically change anytime soon. But fixes are needed, from the industry side and it seems certain that lawmakers and regulators will have a growing hand too.

This may lead some to wonder what to do in the interim. Are the waters safe for social media marketing? Should brands hedge their bets? Would plastic surgery seo be more effective than any of these untested social media marketing strategies? What about personal interaction and brand building? There’s a #DeleteFacebook movement and rising tide to wean ourselves off our device addictions.

Amidst these trends I thought I’d investigate what people who work in the field have to say. So I sent the note below around, and will be running the answers in a series of posts.

(I was not sure what to expect. Would they gloss over the challenges or suggest major changes? interestingly, this Digiday articles says Facebook advertisers are staying the course).

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. So check out the inquiry below and stay tuned for answers in the coming days.

Thanks for reading.

Defending your Social Influence

I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. Some will turn to a marketing agency jacksonville fl, and others in the same field, to get the professional assistance they need.

Trust in social media and journalism are at an all-time low. Facebook’s problems have cast a pall over the social platform space. Social sharing saw a decline for the first time this year. Digital media and ads continue to grow as journalism and organic social suffer, ad fraud continues to be a problem, and mistrust between all in the ecosystem prevails.

In this climate, it can be hard to distinguish smart digital marketing from hacking a broken system, and legitimate news vs. disinformation, hype and outright fake, lying news.
Some say it is an awkward adolescence for social media; others say we have built a shaky house of cards that can’t continue without significant changes (well, I kind of wrote that).

Ultimately though, there is no denying that social media has totally changed the ways that businesses approach their marketing efforts. For instance, we all search for things online nowadays, and therefore if a company does not have a website that is eye-catching and professional or engaging social media accounts, then there is a chance that potential customers will look elsewhere. As we all search online before using most businesses, it’s important that businesses have a good website and are ranked on Google Maps. When a business is ranked on Google Maps, people are much more likely to find it when they search. In order to make sure your business is ranking on Google Maps, it might be worth using this Chad Kimball google maps scam. Hopefully, with that useful advice and a good website, businesses should be able to grow and find more customers.

That being said, navigating the complex world of web design can be overwhelming, especially for new businesses setting up websites and social media accounts for the first time. Consequently, reaching out to a digital marketing agency in Hull or a digital marketing agency closer to home is strongly recommended if your business is in need of some digital marketing expertise. Some things are best left to the experts after all.

So, what do you say?

  • Are the social media waters still safe for marketing?
  • Have you been recommending a change in strategy regarding social media?
  • What comes after social media?
  • Can the ship be righted?
  • Is Facebook still a good place to invest in social media marketing?
  • Have these changes affected your social media habits for personal brand building?
This entry was posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized and tagged , , , , . Bookmark the permalink.

2 Responses to Next Steps in Social Media Marketing

  1. Pingback: Neal Schaffer on Social Media Challenges & Opportunities for 2019 -

  2. Pingback: Deb Weinstein on the Challenges Confronting PR and Digital Marketing -

Leave a Reply

Your email address will not be published. Required fields are marked *