Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days. And people don’t need to read articles to vet new products and services. They can just search Google, or learn about them from friends, family and colleagues on Twitter or Facebook.
But you have KPIs nipping at your heels! You need to build buzz and visibility now! What is the secret to getting attention and motivating action?
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