Social Tools Summit Wrap

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal STSummitSchaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there.

The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. It would have also been helpful if there were discussions about browser technology, and maybe on some of those multiple login browsers like Clonbrowser. If you like social media and tech, as I do, it was like being a kid in a candy store.

An added bonus was that I got the chance to hang out with (and in some cases, meet for the first time) people I knew from my days writing for Maximize Social Business – like Joe Ruiz, Debbie Miller, and of course Neal.

I also met many very nice new people, including Frog’s Leap Winery social wiz Natalie Barnard, who was kind enough to share this photo of the session I moderated.

Although some complain that there are too many tools, and it is hard to understand and navigate all the options, that is exactly why I found the day to be so useful. I learned about new ones, and was able to kick the tires of some that I was curious about during the speed demo portion of the event.

I also jotted down notes of tools that were recommended by speakers. I list below a few that struck my interest (a more complete list can be found in Alan Belniak’s List.ly post).

  • AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership.
  • TraackrKatie Paterson was on my panel too, their service is the go-to option when it comes to social influencer relationship management.
  • Oktopost – I had the pleasure of meeting and speaking with the founder and CEO, Daniel Kushner – Oktopost is a great option for comprehensive B2B social media marketing and management – many of our clients could benefit.
  • SimplyMeasured – Great system for cross-channel analytics; they took one of the top awards there.
  • Here’s a cool hack / feature someone mentioned; you can use Commun.it with Buffer (which I use and love) to curate content and tweet to multiple Twitter accounts.
  • Other tools mentioned in the session:
    • Trendspottr Signal, platform for social listening and curation; I use and love Trendspottr
    • Cyfe – I use this social dashboard, one of the panelists mentioned that it can be used to create content calendars.
    • Meddle.IT enables each employee be a content creator
    • In a similar vein, EveryoneSocial gives your team social media advocacy tools
    • Ditto – Deep learning, discovery of image content
    • Visual content and design tools including Canva, PicMonkey and PostCreator
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