Back in December, I wrote about how Netflix CEO Reed Hastings ran afoul of SEC Fair Disclosure rules by
posting an update on Facebook about record viewing numbers.
The SEC fine print said that the method used to share material info must be public and a recognized conduit of stock information for investors – these were debatable points for Netflix, but many thought that the SEC was being too strict.
Now, the S.E.C. seems to be relaxing its stance.
After an investigation of several months, regulators said that
companies could treat social media as legitimate outlets for
communication, much like corporate Web sites or the agency’s own public
filing system called Edgar. The catch is that corporations have to make
clear which Twitter feeds or Facebook pages will serve as potential
outlets for announcements.