As you may well know, Neal Schaffer is a dynamo, a real pro when it comes to social media; he is an author, noted speaker, etc. The blog is widely read, and it is an honor for me to join the ranks as he has assembled a number of writers.
My first post ran earlier this week. It is about taking content off its royal pedestal and turning it into an ROI work horse, by combining content marketing with social media. I hope you read and enjoy it, and others there. My column will appear near the end of each month.