Innovation is Alive and Well in PR (Bulldog Reporter Series)

The Wall Street Journal had an interesting article today about research that showed an innovation gap, i.e. the companies that are seen to be the most innovative do not always spend the most on R & D.

Some say that the PR field can be set in its ways, and not on the cutting edge of innovation.  In response to recent articles about agencies vs. startups, I contributed a two part series in Bulldog Reporter.

The first one (The Tyranny of the Billable Hour) ran on Cotober 13.  Please see the second installment (PR Agency Reinvention), which ran today. 

It argues that agencies can and do innovate without becoming software startups or making the agency model obsolete.

 


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