My friend Anne Giles Clelland implemented a very innovative social media initiative, designed to get the word out about SmartCollegeVisit.com. She asked me to participate, and I was very happy to do so.
I first learned of the effort through an email from Anne with the subject line "A Synthesis of Social Media." The note started off:
I'm sending this to you for two reasons. One, I hope you'll share your story. Two, this is an example of how social media works. I'm hoping you'll see it's a synthesis of trust-engendering, risk-reducing, deal-enhancing "who you know" + who you are + subtle publicity of people, products, services and companies + savvy, best practices use of multiple social media channels.
The idea was simple yet brilliant – in support of the launch of the portal SmartCollegeVisit.com (a source of info for college-bound kids and their parents) Anne solicited stories from her extensive social network – stories that can contribute to the content on the site and to a successful launch.
Given that I had just completed a round of college visits with my daughter Carli, who is a senior in high school, and that I like to write, this was something I was very open to helping with. Also, I knew that my post would be featured on her popular blog among other places, with links back to this blog.
It seemed like an effort designed to provide wins all around.
Here is my post, which went up on Handshake 2.0 today, and additional links from Handshake 2.0 that describe the campaign's evolution in more detail.