Tag Archives: social media

Welcome to the Self-correcting Media Maelstrom

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours … Continue reading

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications.  It is the latest in my series of interviews with industry experts (see this post, which sets the stage). My good friend … Continue reading

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Neal Schaffer on Social Media Challenges & Opportunities for 2019

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing.  Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading

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Frank Strong on Next Steps in Social Media Marketing

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic.  In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading

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End of Media Relations – or a new Beginning?

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to … Continue reading

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Prepare for a Reshuffling of the Internet Deck

In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a link tax to copyright … Continue reading

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Is it time to Rethink our Faustian Bargain with “Free”?

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading

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Content Curation’s Last stand?

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list).  Now I was strangely stumped, even disinterested.   … Continue reading

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Sparks Fly at Publishers and Platforms Meetup

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital … Continue reading

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you … Continue reading

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