Tag Archives: social media

End of Media Relations – or a new Beginning?

By now, content marketing has become an important part of almost every PR’s arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet.  It offers more runway to … Continue reading

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Prepare for a Reshuffling of the Internet Deck

In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a link tax to copyright … Continue reading

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Is it time to Rethink our Faustian Bargain with “Free”?

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading

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Content Curation’s Last stand?

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list).  Now I was strangely stumped, even disinterested.   … Continue reading

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Sparks Fly at Publishers and Platforms Meetup

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital … Continue reading

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you … Continue reading

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Pan for Media Gold with Newswhip Social Data

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around with the software, … Continue reading

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Social Tools Summit Wrap

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading

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Your Greatest Foe on Social Media – How to Fight Back

Who’s your biggest foe on social media?  Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.  To … Continue reading

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Facebook Redefines News. PR will Never be the Same

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading

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