Tag Archives: PR

Latest PR Tactic: Publishing on Platforms

Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading

Posted in PR, PR Tech, Public Relations, Social Media | Tagged , , , | Leave a comment

Huffington Goes Viral with Data Science – You can Too

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading

Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology | Tagged , , , , , | Leave a comment

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, … Continue reading

Posted in Tech, Tech PR, Technology | Tagged , , | Leave a comment

1 More Reason for Media to Hate Tech; Thanks Peter Thiel

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading

Posted in NY Tech, PR, PR Tech, Public Relations, Reading Files | Tagged , , | Leave a comment

No Accounting for Bias?

There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: … Continue reading

Posted in In the News, Social Media, Tech PR, Technology | Tagged , , | Leave a comment

Hannah and Her Sister Disrupt PR with Babbler

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  … Continue reading

Posted in PR Tech, Public Relations, Tech, Tech PR | Tagged , , | Leave a comment

See You at Social Tools Summit Next Week

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading

Posted in Events | Tagged , , , , | Leave a comment

Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote – but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar … Continue reading

Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR | Tagged , , , , | Leave a comment

No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading

Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized | Tagged , , | Leave a comment

HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading

Posted in PR Tech, Public Relations, Reading Files, Social Media, Tech PR, Technology | Tagged , , , , | Leave a comment