Tag Archives: media

Former Israeli PM to US Media: “Do Your Jobs, Show the Truth!”

The conflict stemming from Hamas’s attack on Israel has reopened wounds and laid bare raw emotions related to the unsettled state of affairs there. Many are voicing strong opinions and I am disheartened to see all the anti-Israel sentiment. To … Continue reading

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My Crazy Ex-chat Friend

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying). The buzz has been … Continue reading

Posted in PR Tech, Tech PR | Tagged , , | 1 Comment

Tesla Slams the Brakes on PR

The EV blog  Electrek broke the news last week that Tesla is dissolving its PR department.  Editor-in-chief  Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading

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How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading

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How to Social in 2019: Experts Share their Views

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading

Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized | Tagged , , , , , | 1 Comment

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading

Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0 | Tagged , , , , , | Comments Off on Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Prepare for a Reshuffling of the Internet Deck

In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a link tax to copyright … Continue reading

Posted in Current Affairs, In the News, Social Media | Tagged , , , , | 1 Comment

Is it time to Rethink our Faustian Bargain with “Free”?

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading

Posted in PR Tech, Public Relations, Social Media, Technology | Tagged , , , , | 2 Comments

Facebook Unfriends News, and it’s a Shame

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading

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Tech has an image problem. How do we fix it?

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are).  But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading

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