Tag Archives: marketing

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading

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How to Stand out at a Noisy Trade Show (MWC Field Guide)

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading

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How to Social in 2019: Experts Share their Views

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading

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Neal Schaffer on Social Media Challenges & Opportunities for 2019

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing.  Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading

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Frank Strong on Next Steps in Social Media Marketing

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic.  In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR … Continue reading

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Tell Human Stories when pitching ICOs: John Biggs of TechCrunch

I attended the ICORating Investment Summit in New York last week.  It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on … Continue reading

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Social Tools Summit Wrap

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading

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ENGAGE: NYC Reveals the King of Storytelling

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading

Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , , , | Leave a comment

Lessons in Tech Branding from Rock Icons

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading

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Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote – but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar … Continue reading

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