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Tag Archives: marketing
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading
A New York Times article (It's Brand New, but Make It Sound Familiar) discussed the importance of picking the right product category when it comes to marketing and introducing products. This was Ironic, as I saw the story right after … Continue reading