Tag Archives: launch

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

You have big news coming up, like a major company or product launch.  Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading

Posted in Events, Marketing, PR, PR Tech, Public Relations, Reading Files | Tagged , , , | Leave a comment

And One More thing… David Carr Deconstructs Apple’s Media Playbook

It is an old saying in PR: “there is no accounting for taste.”  Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”.   The media will … Continue reading

Posted in Campaign Analysis, In the News, Tech PR | Tagged , , | Leave a comment

Tech startups, Want to Go Big? Get PR Help, for the Love of God

When giving advice, it generally helps to have real credentials, such as professional experience in a field.  But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading

Posted in Tech PR, Uncategorized | Tagged , , , | Leave a comment