Tag Archives: Facebook

How to Social in 2019: Experts Share their Views

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading

Posted in Influencer marketing, Interviews, Marketing, PR Tech, Public Relations, Social Media, Tech, Technology, Uncategorized | Tagged , , , , , | Leave a comment

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications.  It is the latest in my series of interviews with industry experts (see this post, which sets the stage). My good friend … Continue reading

Posted in Influencer marketing, Interviews, Public Relations, Social Media | Tagged , , , , , , , | Leave a comment

Neal Schaffer on Social Media Challenges & Opportunities for 2019

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing.  Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Next Steps in Social Media Marketing

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading

Posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized | Tagged , , , , | Leave a comment

Definers Saga and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading

Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology | Tagged , , , | Leave a comment

Sparks Fly at Publishers and Platforms Meetup

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital … Continue reading

Posted in Events, NY Tech, Politics, Public Relations, Social Media, Technology | Tagged , , , , , , , , | Leave a comment

Facebook Unfriends News, and it’s a Shame

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading

Posted in In the News, Public Relations, Social Media | Tagged , , , | Leave a comment

Facebook Redefines News. PR will Never be the Same

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading

Posted in In the News, PR, PR Tech, Social Media, Technology | Tagged , , , , , , | Leave a comment

My Take on the Fake News Debate

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading

Posted in Events, PR, Social Media, Tech, Tech PR | Tagged , , , , , | 2 Comments

In Defense of “Fake News”

More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading

Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News | Tagged , , , , | 1 Comment