Public Relations Today
Tagsalgorithms B2B big data blogs branding content content marketing copyright crisis management cryptocurrency cybersecurity Facebook fake news Google high tech ICO influencer marketing journalism launch marketing media media relations news newsfeed positioning PR promotion public relations publisher publishing SEO Silicon Valley SMW social media social media marketing social network social tools Social Tools Summit startup tech technology tech PR Trump Twitter VC
Get more stuff like this
in your inbox
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.
we respect your privacy and take protecting it seriously
Follow me on TwitterMy Tweets
Tag Archives: content marketing
By now, content marketing has become an important part of almost every PR’s arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet. It offers more runway to … Continue reading →
Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. … Continue reading →
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading →
Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading →
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading →
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading →
I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading →
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the … Continue reading →