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Tag Archives: branding
We’ve been hacked! Call the Press!
Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems … Continue reading
Posted in Current Affairs, Tech PR
Tagged branding, crisis communications, crisis management, cybersecurity, public relations, reputation, security
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Jennifer Johnson Schools on PR and Positioning at NYETM
I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of … Continue reading
Posted in Branding, Marketing, NY Tech, PR
Tagged branding, positioning, tech marketing
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ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Lessons in Tech Branding from Rock Icons
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading
Posted in Branding, Fun Stuff, PR, Public Relations
Tagged branding, marketing, promotion
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