Tag Archives: Apple

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Posted on September 16, 2014 by rgeller

It is an old saying in PR: “there is no accounting for taste.”  Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”.   The media will … Continue reading →

Posted in Campaign Analysis, In the News, Tech PR | Tagged , , | Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook