Category Archives: Uncategorized

Trick or Tweet? The Damage of TMI

So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector.  As I wrote … Continue reading

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Getting in with the New In Crowd: Developers

Many PR and marketing teams target the usual suspects. They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. But if you are in tech, there is an increasingly important audience … Continue reading

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GigaOm Crash? Houston, We Have a Bigger Problem

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading

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March NY Tech Meetup

People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos.  … Continue reading

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3 Surefire Open Spaces Marketing Tactics

Last month I explained the Open Spaces Marketing concept.  Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the … Continue reading

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Sushi for PR Champions

You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi, a documentary about the man behind a modest Sushi bar in Japan. Jiro Ono’s uncompromising approach … Continue reading

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Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading

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Uber Flap Shines Harsh Light on Tech Journalism

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The … Continue reading

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In the new “Curate or Perish” World, what’s a Flack to Do?

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading

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Strong Media Brands: the answer to Native Advertising Concerns

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading

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