Category Archives: Uncategorized

One Thing you CAN’T Measure in PR

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading

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Cracking the Quadrant – Confessions of a former Gartner Analyst

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading

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Social Tools Summit Wrap

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there. The day was chock full … Continue reading

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Trick or Tweet? The Damage of TMI

So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector.  As I wrote … Continue reading

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Getting in with the New In Crowd: Developers

Many PR and marketing teams target the usual suspects. They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. But if you are in tech, there is an increasingly important audience … Continue reading

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GigaOm Crash? Houston, We Have a Bigger Problem

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading

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March NY Tech Meetup

People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos.  … Continue reading

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3 Surefire Open Spaces Marketing Tactics

Last month I explained the Open Spaces Marketing concept.  Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the … Continue reading

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Sushi for PR Champions

You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi, a documentary about the man behind a modest Sushi bar in Japan. Jiro Ono’s uncompromising approach … Continue reading

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Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading

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