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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading
Posted in Interviews, PR, PR Tech, Public Relations, Social Media, Uncategorized, Web 2.0
Tagged digital marketing, fake news, media, PR, publishing, social media marketing
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Next Steps in Social Media Marketing
If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading
Tech has an image problem. How do we fix it?
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading
Posted in Public Relations, Tech, Technology, Uncategorized
Tagged hournalism, media, public relations, Silicon Valley, tech industry
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See You at Social Tools Summit Next Week
I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer … Continue reading
Posted in Branding, Events, Influencer marketing, Marketing, PR, Uncategorized
Tagged Social Tools Summit
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Nailing the Facebook Image: Handy Cheat Sheet
To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions … Continue reading
Posted in Uncategorized
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Israeli Startups Join Axis Innovation at NYSE
I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading
Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized
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No one Cares about Your News – Now What? Join us on 2/23
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized
Tagged PR, SMW, social media
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Singles’ Day on Chinese Social Media
This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading
Posted in Events, Social Media, Tech PR, Uncategorized, Web/Tech
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Ted Underwood on Topic Modeling and PR
I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. Those with the … Continue reading
Posted in Interviews, PR Tech, Public Relations, Uncategorized, Web/Tech
Tagged text mining, unstructured data
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Info CAN Leave Black Holes: What this means for PR
You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done, as reported in WSJ. Previously, it was thought that nothing could escape … Continue reading
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