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Category Archives: Uncategorized
Nailing the Facebook Image: Handy Cheat Sheet
To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions … Continue reading
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Israeli Startups Join Axis Innovation at NYSE
I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading
Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized
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No one Cares about Your News – Now What? Join us on 2/23
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized
Tagged PR, SMW, social media
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Singles’ Day on Chinese Social Media
This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading
Posted in Events, Social Media, Tech PR, Uncategorized, Web/Tech
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Ted Underwood on Topic Modeling and PR
I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. Those with the … Continue reading
Posted in Interviews, PR Tech, Public Relations, Uncategorized, Web/Tech
Tagged text mining, unstructured data
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Info CAN Leave Black Holes: What this means for PR
You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done, as reported in WSJ. Previously, it was thought that nothing could escape … Continue reading
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[View the story “Engage NYC Digital Storytelling Conference” on Storify]
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When to Get Tough in PR, via the de Blasio vs. Cuomo Feud
Last week NY Mayor Bill de Blasio very publicly kicked Governor Andrew Cuomo to the curb. The NY Times reported: … in candid and searing words… De Blasio… accused… Cuomo… of … personal pettiness, “game-playing” and a desire for “revenge.” … Continue reading
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One Thing you CAN’T Measure in PR
PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading
Cracking the Quadrant – Confessions of a former Gartner Analyst
I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading
Posted in NY Tech, PR, Public Relations, Technology, Uncategorized
Tagged analyst relations, industry analyst
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