Category Archives: Tech

Apple News-buster Seth Weintraub on the State-of-the-scoop

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week.  My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading

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“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, … Continue reading

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Hannah and Her Sister Disrupt PR with Babbler

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments  … Continue reading

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Check out Geek Art & Design at Creative Tech Week NYC

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week, at the Clemente Center on the Lower East Side. I had been invited to CTW and did … Continue reading

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Raising Seed Capital: Top Tips from NYETM

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups.  Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that … Continue reading

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Off to the Social Tools Summit

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading

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Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading

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Punch up Your News without Using Hype

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading

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Sex + Tech Themed Meetup Gives “Come to the Phone” New Meaning

The wind was blowing, the snow was falling, there was a NY Tech Meetup going on… and it had been way too long since I went to one, so I made a game time decision, scared up a last minute … Continue reading

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What Tech Marketers can Learn from Banksy Buzztoberfest

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading

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