Category Archives: Tech PR

Introducing PR, Done and Doner!

We are proud to introduce PR: Done and Doner, a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world of earned media, … Continue reading

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You’re out of your Bleeping PR Head – or Should be

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading

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From Breakthrough IP to Market Leadership

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.  … Continue reading

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Secret Sauce: What it is, and How to Apply for best PR Results

It can go by various names.  IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.   I like “secret sauce”.   Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading

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Breaking Down PR’s Fourth Wall with ABM

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set).  Actors breach this wall when they talk to the audience.  Similarly, PR is being challenged to break … Continue reading

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Start Making Sense: Helping Tech Brands tell their Stories

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking … Continue reading

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Is that paid PR Opportunity worth it? 5 Experts Chime In

They come in various flavors.  The too-good-to-be-true TV spot.  The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.”  The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading

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Gazelles Learn to Dance with Elephants at InsurTechNY

Insurtech startups and insurance carriers: they’re the perfect combo.  Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit.  … Continue reading

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How to Overcome Startup PR Challenges

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding “technology” to PR does not shed much … Continue reading

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