Category Archives: Tech PR

What to do when PR hits a Pay Wall

PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers … Continue reading

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3 Ways to Blow out Influencer Marketing Results

When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number). Then again, much has been said … Continue reading

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My Take on the Fake News Debate

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading

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Are PR and Branded Content Fake News?

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer.  They discussed the problem that has come to be called “Fake News”.  You can read about the session … Continue reading

Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR | 3 Comments

Crowdsourcing PR Dashboard Advice

A client asked recently for our recommendations in PR dashboards. We are techies  here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was … Continue reading

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PR Golden Turkey Awards

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.   Their November 18 episode focused on Turkey Pardons.  … Continue reading

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Apple News-buster Seth Weintraub on the State-of-the-scoop

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week.  My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading

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Is this the End of the Big Tech Reveal?

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.  It so disruptive and interesting that the media just have … Continue reading

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Facebook Calls the News Shots, Upending Media and Marketing

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I … Continue reading

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“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, … Continue reading

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