Category Archives: Social Media

Singles’ Day on Chinese Social Media

Posted on November 12, 2015 by rgeller

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading →

Posted in Events, Social Media, Tech PR, Uncategorized, Web/Tech | Comments Off on Singles’ Day on Chinese Social Media

Wonky Articles Trump other forms of Content

Posted on October 13, 2015 by rgeller

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading →

Posted in PR, PR Tech, Public Relations, Reading Files, Social Media | Comments Off on Wonky Articles Trump other forms of Content

Off to the Social Tools Summit

Posted on May 8, 2015 by rgeller

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the … Continue reading →

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Find and Fill Open Spaces to Connect with Customers

Posted on February 4, 2015 by rgeller

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to … Continue reading →

Posted in Marketing, Public Relations, Social Media, Technology | 2 Comments

Secret to Creativity? Ditch the Phone! Get Bored!

Posted on January 28, 2015 by rgeller

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people … Continue reading →

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