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Category Archives: Social Media
There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: … Continue reading →
Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social … Continue reading →
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was … Continue reading →
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading →
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading →
My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading →
If you work in PR, it is good to keep an eye on the world of media innovation. You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice. Some … Continue reading →
Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading →
This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is … Continue reading →
I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading →