Category Archives: Reading Files

Huffington Goes Viral with Data Science – You can Too

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading

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1 More Reason for Media to Hate Tech; Thanks Peter Thiel

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading

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HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading

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Wonky Articles Trump other forms of Content

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading

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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

You have big news coming up, like a major company or product launch.  Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading

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Better Call Saul the PR Hound

I really loved the AMC show Breaking Bad.  It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading

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In the new “Curate or Perish” World, what’s a Flack to Do?

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading

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Strong Media Brands: the answer to Native Advertising Concerns

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all?  Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Farhad … Continue reading

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Secret to great tech PR? Messaging, messaging, messaging!

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading

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How to Maximize Social? This New Book by Neal Schaffer Explains

Cross-posted on Fusion Forum Neal Schaffer's book Maximize Your Social  (Wiley) just came out, and this is exciting for several reasons.  One, he just plain knows this stuff.  If you're not already familiar, Neal (bio) is a Forbes top 50 … Continue reading

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