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Category Archives: Reading Files
Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading
You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading
I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Farhad … Continue reading
We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading
Cross-posted on Fusion Forum Neal Schaffer's book Maximize Your Social (Wiley) just came out, and this is exciting for several reasons. One, he just plain knows this stuff. If you're not already familiar, Neal (bio) is a Forbes top 50 … Continue reading