Category Archives: Public Relations

Trump is sucking the Air and Fun from PR and News

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading

Posted in In the News, PR, Public Relations | Leave a comment

Crowdsourcing PR Dashboard Advice

A client asked recently for our recommendations in PR dashboards. We are techies  here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was … Continue reading

Posted in Agency news, Marketing, PR Tech, Public Relations, Tech PR, Technology | Tagged , , | Leave a comment

PR Golden Turkey Awards

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.   Their November 18 episode focused on Turkey Pardons.  … Continue reading

Posted in In the News, Public Relations, Tech PR | Leave a comment

In Defense of “Fake News”

More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading

Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News | Tagged , , , , | 1 Comment

Latest PR Tactic: Publishing on Platforms

Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading

Posted in PR, PR Tech, Public Relations, Social Media | Tagged , , , | Leave a comment

Trump Gets Schooled in PR

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading

Posted in Campaign Analysis, In the News, Politics, PR, Public Relations | Leave a comment

Apple News-buster Seth Weintraub on the State-of-the-scoop

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week.  My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading

Posted in Interviews, PR, PR Tech, Public Relations, Tech, Tech PR | Leave a comment

Is this the End of the Big Tech Reveal?

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.  It so disruptive and interesting that the media just have … Continue reading

Posted in Campaign Analysis, PR Tech, Public Relations, Tech PR, Technology | Leave a comment

Top IT News Picks of the New York Tech Crowd

Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails.  I chimed in, and followed the conversation with great … Continue reading

Posted in NY Tech, PR, PR Tech, Public Relations | Leave a comment

Lessons in Tech Branding from Rock Icons

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading

Posted in Branding, Fun Stuff, PR, Public Relations | Tagged , , | Leave a comment