Category Archives: Public Relations

How to Stand out at a Noisy Trade Show (MWC Field Guide)

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.  They’re competing against well-known companies that … Continue reading

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Welcome to the Self-correcting Media Maelstrom

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours … Continue reading

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How to Social in 2019: Experts Share their Views

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views … Continue reading

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications.  It is the latest in my series of interviews with industry experts (see this post, which sets the stage). My good friend … Continue reading

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

I have been blogging about challenges confronting digital PR and social media marketing.  You can read those posts to learn more.  In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing … Continue reading

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Next Steps in Social Media Marketing

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading

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Definers Saga and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading

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Is it time to Rethink our Faustian Bargain with “Free”?

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading

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Content Curation’s Last stand?

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list).  Now I was strangely stumped, even disinterested.   … Continue reading

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I‘m in PR: What’s the Big Idea?

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie glow on the presenter’s lower face. This is not just some ad man (or woman). It’s … Continue reading

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