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Category Archives: PR
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading
The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading
I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of … Continue reading
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading
Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading