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- Facebook calls the News Shots. PR will Never be the Same - Fusion Public Relations on Facebook Calls the News Shots, Upending Media and Marketing
- Facebook Redefines News. PR will Never be the Same - Fusion Public Relations on Facebook Calls the News Shots, Upending Media and Marketing
- It's the End of the Truth as we Know it - is PR fine? - Fusion Public Relations on My Take on the Fake News Debate
- It's the End of the Truth as we Know it - is PR fine? - Fusion Public Relations on My Take on the Fake News Debate
- Fusion Public Relations | My Take on the Fake News Debate on Are PR and Branded Content Fake News?
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Category Archives: PR
Jennifer Johnson Schools on PR and Positioning at NYETM
I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of … Continue reading
Posted in Branding, Marketing, NY Tech, PR
Tagged branding, positioning, tech marketing
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Facebook Redefines News. PR will Never be the Same
Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede, not lead, and about the reverse triangle approach to news writing. We know what a byline is, and … Continue reading
Posted in In the News, PR, PR Tech, Social Media, Technology
Tagged Facebook, journalism, media, news, PR, public relations, social media
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It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
Posted in PR, Public Relations, Tech, Web/Tech
Tagged fake news, journalism, media, post-truth, PR, public relations
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What to do when PR hits a Pay Wall
PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers … Continue reading
Posted in PR, PR Tech, Social Media, Tech, Tech PR
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Trump is sucking the Air and Fun from PR and News
There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading
Posted in In the News, PR, Public Relations
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My Take on the Fake News Debate
I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading
Posted in Events, PR, Social Media, Tech, Tech PR
Tagged Facebook, fake news, Google, journalism, PR, social networks
2 Comments
Are PR and Branded Content Fake News?
I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News”. You can read about the session … Continue reading
Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR
3 Comments
Newsflash: PR is NOT Sinister Media Manipulation
Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading
Latest PR Tactic: Publishing on Platforms
Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading
Posted in PR, PR Tech, Public Relations, Social Media
Tagged algorithms, Facebook, newsfeed, PR
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Trump Gets Schooled in PR
The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading
Posted in Campaign Analysis, In the News, Politics, PR, Public Relations
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