Category Archives: PR Tech

Social Tools Summit Cheat Sheet

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social … Continue reading

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Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote – but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar … Continue reading

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No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading

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New Tech Reality Show: It’s Magic, is it a Leap?

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading

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How to Get Press for Your Startup

Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city.  So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading

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HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading

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CUNY Meetup Showcases Journalism Startups

If you work in PR, it is good to keep an eye on the world of media innovation.  You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice.   Some … Continue reading

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Wonky Articles Trump other forms of Content

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading

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Ted Underwood on Topic Modeling and PR

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the … Continue reading

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Social Tools Summit Wrap

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there. The day was chock full … Continue reading

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