Category Archives: Politics

Friends from Israeli Tech Speak out on the Conflict, PR and Media

I have been blogging about the war in Israel, as you may have read. It hits close to home, as I have family there, and Fusion PR works extensively with the Israeli tech sector. But it is not my home. … Continue reading

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Former Israeli PM to US Media: “Do Your Jobs, Show the Truth!”

The conflict stemming from Hamas’s attack on Israel has reopened wounds and laid bare raw emotions related to the unsettled state of affairs there. Many are voicing strong opinions and I am disheartened to see all the anti-Israel sentiment. To … Continue reading

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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt

An “October surprise” is news that magically “happens” before a November election, just in time to throw a wrench in the works. Politico says they can be “happenstance or deliberately orchestrated;” the article lists examples going back to 1840.  More recently, the … Continue reading

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Getting Political in Branding and Messaging

It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh … Continue reading

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United we Brand? Top Reads on Corporate Activism

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to … Continue reading

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Sparks Fly at Publishers and Platforms Meetup

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital … Continue reading

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Too Left Tweet: Brands Get Political at their Peril

via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig … Continue reading

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The Art of the Linguistic Kill Shot

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” Trump has perfected the art of name calling. He always seems … Continue reading

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PR for Dummies, via Trump and the Mooch

The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading

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In Defense of “Fake News”

More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading

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