Category Archives: Marketing

Jennifer Johnson Schools on PR and Positioning at NYETM

I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of … Continue reading

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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading

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3 Ways to Blow out Influencer Marketing Results

When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number). Then again, much has been said … Continue reading

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Crowdsourcing PR Dashboard Advice

A client asked recently for our recommendations in PR dashboards. We are techies  here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was … Continue reading

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AdTech NY 2016 Wrap

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 … Continue reading

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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

You have big news coming up, like a major company or product launch.  Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading

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GigaOm Crash? Houston, We Have a Bigger Problem

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading

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Find and Fill Open Spaces to Connect with Customers

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to … Continue reading

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In the new “Curate or Perish” World, what’s a Flack to Do?

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading

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Secret to great tech PR? Messaging, messaging, messaging!

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading

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