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Category Archives: Current Affairs
Will Ad Tech Stumbles Drive More Budget to PR?
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading
Posted in Agency news, Branding, Current Affairs, Marketing, PR, Public Relations, Tech
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PR for Dummies, via Trump and the Mooch
The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR
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In Defense of “Fake News”
More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading
Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News
Tagged algorithms, Facebook, Google, newsfeed, PR
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Did Fox Jump the Snark? (Brief History of Fake News Fails)
“Childishly written!” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review. But it was Donald Trump that just said them, in tweets and interviews, about a statement that … Continue reading
Posted in Current Affairs, Events, Politics, PR, Public Relations
Tagged debates, press release, Trump
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What do Trump and ISIS have in Common?
Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading
Of Immoderate Moderators and Paranoid Pols
Is the press really the enemy? That was Nixon’s line – and I was in a Nixon frame of mind, having just finished the excellent book Crooked by Austin Grossman. It is a faux memoir, written in the former president’s … Continue reading
Posted in Current Affairs, In the News, Politics, PR, Public Relations
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Open letter to Media: Please get this Blowhard to Shut up Go Away
I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the … Continue reading
Posted in Current Affairs, Politics, PR, Public Relations
Tagged media relations, Trump
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Better Call Saul the PR Hound
I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading
Posted in Current Affairs, Fun Stuff, PR, Public Relations, Reading Files
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Hate Spin? Sorry, We Get the News (and PR) that we Want
Two stories I saw recently and new research gave the PR field an answer for spin haters. Note, I am not saying that PR = Spin. And who says spin is necessarily bad? We all spin. It so happens that … Continue reading
Posted in Current Affairs, Events
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What Tech Marketers can Learn from Banksy Buzztoberfest
In New York, it was hard to escape the Banksy onslaught last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR
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