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Category Archives: Current Affairs
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading
The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading
“Childishly written!” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review. But it was Donald Trump that just said them, in tweets and interviews, about a statement that … Continue reading
Is the press really the enemy? That was Nixon’s line – and I was in a Nixon frame of mind, having just finished the excellent book Crooked by Austin Grossman. It is a faux memoir, written in the former president’s … Continue reading
I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the … Continue reading
I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading
Two stories I saw recently and new research gave the PR field an answer for spin haters. Note, I am not saying that PR = Spin. And who says spin is necessarily bad? We all spin. It so happens that … Continue reading
In New York, it was hard to escape the Banksy onslaught last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading