Category Archives: Campaign Analysis

Trump Gets Schooled in PR

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading

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Is this the End of the Big Tech Reveal?

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.  It so disruptive and interesting that the media just have … Continue reading

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What do Trump and ISIS have in Common?

Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading

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And One More thing… David Carr Deconstructs Apple’s Media Playbook

It is an old saying in PR: “there is no accounting for taste.”  Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”.   The media will … Continue reading

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What Tech Marketers can Learn from Banksy Buzztoberfest

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading

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Times Tussle Pits Tesla CEO & Fans vs. Journos

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading

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Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy

Most who follow the tech field know that everything big data is hot these days. I like to write about tech, and also follow the NY tech industry (see my recent post on Handshake 2.0 about NY tech). While techies … Continue reading

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Lowbrow Branding Effort

There are so many important stories that I can be blogging about. The Supreme Court Decision on Obama's healthcare plan, for example, and how certain cable networks got the news wrong at first. There is also the Ann Curry affair … Continue reading

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Panic at the Opera Part 2

I guess I am a little out of touch with finer culture and admittedly have little experience with opera. (OK almost none, really; my girlfriend Sine took me to a production of Kafka's The Penal Colony in Brooklyn recently, it … Continue reading

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“Threading the Needle”: Trial Shows Edwards and PR Team in Crisis

PR people are generally not the headline news. We toil behind the scenes, while the stories around our clients play out on a public stage. In most cases the subjects of our campaigns cooperate with us. Of course, there is … Continue reading

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