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Category Archives: Books
Cross-posted on Fusion Forum Neal Schaffer's book Maximize Your Social (Wiley) just came out, and this is exciting for several reasons. One, he just plain knows this stuff. If you're not already familiar, Neal (bio) is a Forbes top 50 … Continue reading
I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading
I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading
PR News Digital Guidebook is out now, and I am pleased to say that it includes an article I wrote on how to boost PR and social media results with content curation. Please see below for a brief excerpt Do … Continue reading
I was flying back from my brother's bachelor party in Las Vegas (alas, the details of the trip will need to remain in Vegas), picked up a copy of the NY Post, and saw an article – Wiseguy Way – … Continue reading
The publicity stunt is the carnival sideshow of PR. Sure, they are used and sometimes get great results across many different types of programs and industries; having said that, I think most would agree that stunts don't show off the … Continue reading
I had been seeing and hearing a lot about Frank Sinatra recently, and while reading the NY Times this morning, it became clear why the news has been covering the legendary crooner. There is a new book out about Sinatra's … Continue reading
I met with Doug Rushkoff at the NY Tech Meetup earlier this month (see this post for my wrap of the event).. For those who may be unfamiliar with his work, Doug has written extensively about the media, communications and … Continue reading
The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading
For almost as long as there has been a book publishing industry, authors (and their PR agents) have devised ways to promote books. In the article The Author Takes a Start Turn, the NY Times reports on how creating a … Continue reading