Category Archives: Books

How to Maximize Social? This New Book by Neal Schaffer Explains

Cross-posted on Fusion Forum Neal Schaffer's book Maximize Your Social  (Wiley) just came out, and this is exciting for several reasons.  One, he just plain knows this stuff.  If you're not already familiar, Neal (bio) is a Forbes top 50 … Continue reading

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4 “Present Shock” Trends – and What they Mean for PR

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading

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It’s the End of the Storytelling World as we Know it: My Interview with Doug Rushkoff

I am a big fan of author Doug Rushkoff, and have read many of his books, starting with Media Virus back in the late 90s.. Doug has a knack for being the first to spot and describe things which in … Continue reading

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PR News Digital Guide: Boosting Social Media & PR with Content Curation

PR News Digital Guidebook is out now, and I am pleased to say that it includes an article I wrote on how to boost PR and social media results with content curation. Please see below for a brief excerpt Do … Continue reading

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Wiseguy Way for PR

I was flying back from my brother's bachelor party in Las Vegas (alas, the details of the trip will need to remain in Vegas), picked up a copy of the NY Post, and saw an article – Wiseguy Way – … Continue reading

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Towards A More Refined Publicity Stunt

The publicity stunt is the carnival sideshow of PR.  Sure, they are used and sometimes get great results across many different types of programs and industries; having said that, I think most would agree that stunts don't show off the … Continue reading

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A Publicist’s Touch and Sinatra’s Career: The Power of Branding and a Strong Headline

I had been seeing and hearing a lot about Frank Sinatra recently, and while reading the NY Times this morning, it became clear why the news has been covering the legendary crooner. There is a new book out about Sinatra's … Continue reading

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My Interview with Author Doug Rushkoff

I met with Doug Rushkoff at the NY Tech Meetup earlier this month (see this post for my wrap of the event).. For those who may be unfamiliar with his work, Doug has written extensively about the media, communications and … Continue reading

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Brains on Fire, a Great Read

The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading

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The YouTube trailer, an Indispensable Part of Book Marketing

For almost as long as there has been a book publishing industry, authors (and their PR agents) have devised ways to promote books. In the article The Author Takes a Start Turn, the NY Times reports on how creating a … Continue reading

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