Author Archives: rgeller

Nailing the Facebook Image: Handy Cheat Sheet

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions … Continue reading

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Trump is sucking the Air and Fun from PR and News

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading

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My Take on the Fake News Debate

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, … Continue reading

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Are PR and Branded Content Fake News?

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer.  They discussed the problem that has come to be called “Fake News”.  You can read about the session … Continue reading

Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR | 3 Comments

Enterprise Design Tips and Resources, via NYETM

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me.  Fusion PR has represented a number of providers of … Continue reading

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Newsflash: PR is NOT Sinister Media Manipulation

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations.  Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem). Working with journalists … Continue reading

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Crowdsourcing PR Dashboard Advice

A client asked recently for our recommendations in PR dashboards. We are techies  here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was … Continue reading

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PR Golden Turkey Awards

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.   Their November 18 episode focused on Turkey Pardons.  … Continue reading

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In Defense of “Fake News”

More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading

Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News | Tagged , , , , | 1 Comment

Latest PR Tactic: Publishing on Platforms

Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading

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