Author Archives: rgeller

Pan for Media Gold with Newswhip Social Data

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around with the software, … Continue reading

Posted in PR, PR Tech, Tech PR, Technology | Tagged , , , , | Leave a comment

Pitch about Nothing – Good PR or Con Job?

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this. But key experiences along … Continue reading

Posted in PR | Tagged , | Leave a comment

Facebook Unfriends News, and it’s a Shame

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading

Posted in In the News, Public Relations, Social Media | Tagged , , , | Leave a comment

ICOs, the new Press Release for a Blockchain World

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising … Continue reading

Posted in Agency news, Tech PR, Technology | Tagged , , , , , , , | Leave a comment

Tech has an image problem. How do we fix it?

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are).  But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading

Posted in Public Relations, Tech, Technology, Uncategorized | Tagged , , , , | Leave a comment

Lin Pophal on the Evolving Role and Field of PR

I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading

Posted in Books, In the News, PR, Public Relations, Reading Files | Tagged , , , , | Leave a comment

How Stone Temple Kills it with B2B Marketing Videos

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.  Then, I met Mark Traphagen, who participated in … Continue reading

Posted in Branding, Interviews, Marketing, PR Tech | Tagged , , | Leave a comment

Too Left Tweet: Brands Get Political at their Peril

via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig … Continue reading

Posted in Branding, Campaign Analysis, Current Affairs, Politics | Tagged , , , , , | Leave a comment

The Art of the Linguistic Kill Shot

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” Trump has perfected the art of name calling. He always seems … Continue reading

Posted in Current Affairs, In the News, Politics, Public Relations | Tagged , , , | 2 Comments

Social Tools Summit Wrap

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading

Posted in Events, PR Tech, Public Relations, Social Media, Technology | Tagged , , , | 2 Comments