I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.”
Trump has perfected the art of name calling. He always seems to come up with the perfect words to neutralize opponents. They reduce people to cartoon labels, making them seem weak, ineffectual, liddle (as in Corker), or crooked (as in Hillary).
I thought of this while watching Dilbert creator Scott Adams on CNN. Host Michael Smerconish interviewed the cartoonist about his new book “Win Bigly: Persuasion in a World Where Facts Don’t Matter.”
(Update: The Smerconsih video is no longer available, so I replaced it with Jake Tapper’s interview of Scott Adams).
Adams (who is also a trained hypnotist and persuasion expert) predicted a Trump victory before others, back in August 2015. He said in the CNN interview: “[Trump] has the full arsenal of persuasion like I’ve never seen – probably the strongest ‘talent stack’.”
The host presented the following Trump tweet as one that Adams called a “persuasion gem:”
The real story on Collusion is in Donna B’s new book. Crooked Hillary bought the DNC & then stole the Democratic Primary from Crazy Bernie!
— Donald J. Trump (@realDonaldTrump) November 3, 2017
(Folks, I needed to hold my nose, grab forceps and go to Trump’s actual Twitter feed to get the embed code – I am not complaining, but just wanted you to know the dedication I have to this blog and my readers).
Here’s why (see the YouTube video for the full interview):
Adams said that to persuade you need to “move people’s attention and energy where you want it… and away from something you don’t want people to talk about. He has a technique of having just enough wrongness to grab your energy and put it where he wants it.”
Smerconish asked if Trump is vulnerable to a linguistic kill shot, and if so, what would it be? They kicked a couple of ideas around, but none seemed to work:
- Dangerous Donald (he was elected to be dangerous and disrupt the status quo)
- Cheetos Jesus (funny imagery but people love Cheetos and Jesus)
And we need a good one right now. Because nothing seems to stick to the Teflon Don (hey, maybe there’s one right there – but it’s been used before).
Let me suggest a few to get your creative juices floating; and I’d love to hear from readers and if you can share this on social and start a meme.
- Duplicitous Don
- Snake Oil Don
- Huckster Trump
- Lying Don
- Don the Deceiver
- Small hands (not catchy but gets under his skin, clearly)