To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites.
However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all.
Luckily, TechWyse created this Facebook image sizes and dimensions cheat sheet to lend you a helping hand when crafting your next social media campaign.
Even the savviest social media professionals may not be aware of the Facebook’s image specs. For instance, shared images and shared links require different sizing when it comes to uploading.
Facebook recommends 1200 x 630 px for a shared image. On the other hand, Facebook recommends that shared links should be 1200 x 627 px.
Besides image sizing and dimensions, Facebook also imposes text character limits. They will disapprove/give lesser reach to promoted posts with more than 20% text. This means that you need to make sure the text you are using in your post images must meet this character limit if you want to see your post approved.
Bookmark, download or print the cheat sheet and share it with your team of social media content creators, digital marketers and graphic designers. Hang it on your desk, on your office wall or anywhere you can easily reference it when working out the specifics of the visual assets to accompany your Facebook posts.
Hope it helps! Good luck.