Monthly Archives: January 2016

Did Fox Jump the Snark? (Brief History of Fake News Fails)

“Childishly written!” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.  But it was Donald Trump that just said them, in tweets and interviews, about a statement that … Continue reading

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How to Get Press for Your Startup

Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city.  So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading

Posted in Events, Interviews, NY Tech, PR, PR Tech, Public Relations | Leave a comment

HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading

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Here’s a Pitch: Get Tech Savvy, take a PR Briefing

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications.  He wrote: “People in the tech industry… act as if the products they build sit at the center of everything. … Continue reading

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