Yearly Archives: 2016

Crowdsourcing PR Dashboard Advice

Posted on December 14, 2016 by rgeller

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that … Continue reading →

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PR Golden Turkey Awards

Posted on November 23, 2016 by rgeller

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.   Their November 18 episode focused on Turkey Pardons.  … Continue reading →

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In Defense of “Fake News”

Posted on November 16, 2016 by rgeller

More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading →

Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News | Tagged , , , , | 1 Comment

Latest PR Tactic: Publishing on Platforms

Posted on November 10, 2016 by rgeller

Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading →

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AdTech NY 2016 Wrap

Posted on November 7, 2016 by rgeller

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 … Continue reading →

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Trump Gets Schooled in PR

Posted on October 27, 2016 by rgeller

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading →

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New Group Aims to Study Impact of AI and Algorithms on Society

Posted on October 18, 2016 by rgeller

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.  Recently he told me about a new effort that he helped conceive – DigiDig … Continue reading →

Posted in PR Tech, Tech, Technology | Tagged | 1 Comment

Apple News-buster Seth Weintraub on the State-of-the-scoop

Posted on September 28, 2016 by rgeller

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week.  My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading →

Posted in Interviews, PR, PR Tech, Public Relations, Tech, Tech PR | Comments Off on Apple News-buster Seth Weintraub on the State-of-the-scoop

Is this the End of the Big Tech Reveal?

Posted on September 15, 2016 by rgeller

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.  It so disruptive and interesting that the media just have … Continue reading →

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Top IT News Picks of the New York Tech Crowd

Posted on August 31, 2016 by rgeller

Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great … Continue reading →

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