Monthly Archives: October 2014

Confessions of A Foreign PR Student

By Carmen Ren We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to … Continue reading

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Tech PR in Asia: Myths and Misconceptions

As a tech PR agency – one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in … Continue reading

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Fortune Magazine Bites the Hand that Curates

A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a … Continue reading

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Punch up Your News without Using Hype

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to … Continue reading

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NewCo Showcases NY Tech “In the Wild”

I attended the NewCo New York kickoff event on Tuesday evening.  It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and … Continue reading

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