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Recent Posts
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- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
- rgeller on The King is Dead – Long Live the Press Statement
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Monthly Archives: April 2014
Samsung: ‘t was Branding Killed the Beast
The world got an interesting glimpse into Samsung’s marketing playbook this week when CMO Todd Pendleton testified at the patent trial against Apple. This New York Times story relates his version of the steps the company took to build its … Continue reading
Posted in Uncategorized Comments Off on Samsung: ‘t was Branding Killed the Beast
Honing the Tech PR Message: Got “Killer Rap?”
We were in a messaging session with the client, the kind of exercise where you work together to try to find the words that explain tech in a compelling and easy-to-follow way. These can be messy affairs, like mud wrestling. … Continue reading
Posted in Uncategorized Comments Off on Honing the Tech PR Message: Got “Killer Rap?”