Monthly Archives: April 2014

Samsung: ‘t was Branding Killed the Beast

The world got an interesting glimpse into Samsung's marketing playbook this week when CMO Todd Pendleton testified at the patent trial against Apple. This New York Times story relates his version of the steps the company took to build its … Continue reading

Posted in Uncategorized | Leave a comment

Honing the Tech PR Message: Got “Killer Rap?”

We were in a messaging session with the client, the kind of exercise where you work together to try to find the words that explain tech in a compelling and easy-to-follow way. These can be messy affairs, like mud wrestling. … Continue reading

Posted in Uncategorized | Leave a comment